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Diageo’s Journey to Digital Supply Chain Innovation

diageo

Industry

Manufacturing

Challenge

Diageo faced operational inefficiencies in its supply chain due to manual processes and limited visibility, disrupting production efficiency and highlighting the need for optimized logistics.

Results

By implementing TIM solutions, Diageo improved supply chain visibility, reduced errors, and enhanced operational efficiency. This transformation enabled better decision-making and streamlined processes, leading to increased productivity.

Product Used

Vega - X

IMPROVED SUPPPLY CHAIN VISIBILITY
OPERATIONAL EFFICIENCY
AGILITY AND RESILIENCE
Real-Time Tracking

Case Study Image with HBR

The Challenge

Diageo’s supply chain was hindered by manual processes, which were time-consuming and prone to errors. Limited visibility across the supply chain made it difficult to track shipments in real-time and manage inventory effectively. Additionally, Diageo’s diverse product portfolio, including whiskey aged for 20 years and beer produced in hours, required both short-term and long-term planning, adding complexity to supply chain management. This complexity made it challenging for Diageo to quickly respond to changes in demand or supply disruptions.

pouring diageo alcohol to the glass

The Solution

To address these challenges, Diageo embarked on a digital transformation journey. By utilizing advanced planning tools, it transformed its supply chain. Working closely with commercial teams, Diageo managed short, medium, and long-term decisions. It segmented its portfolio to focus on strategic priorities and integrated its logistics network with ports, carriers, and forwarders to create an ecosystem. Finally, by investing in digital capabilities, Diageo achieved real-time visibility across the supply chain and could monitor and respond to issues proactively.

The Results

Diageo’s digital transformation enhanced operational efficiency and reduced errors. This led to better decision-making and streamlined processes, resulting in increased productivity. Diageo aims to strike a balance between sufficiency, efficiency, agility, resilience, and sustainability in its supply chain. This transformation will also contribute to the company’s future growth and innovation.

Read the full success story and see how innovation drives results!